Creations—Go Forth

Spectrum Staff | October 2, 2011

I’m very skeptical of ad campaigns. I’m always a little cynical about marketing—but with the right mixture of artsiness, treacle (just a dash), and appeals to my values (calculated, I’m sure), I can be won over. Today’s three videos come courtesy of Levi’s. I found their “Go Forth” ads beautiful, challenging, and even a little moving.

1. Go Forth (Braddock, PA)

2. Go Forth (Oh Pioneers!)

3. Go Forth (2011)

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I had a dream last night, a dream of General Conference Sessions past and future. I stood in the center of a stadium, packed with people, all captivated by the music and stagecraft in front of them. I looked around and felt a sadness that kept growing inside of me until it was overwhelming.

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Some time ago I was sitting in what quite possibly was the most boring church service I have ever been in. (No, I won’t tell you where I was.) There couldn’t have been more than 50 people in the sanctuary, and I’m being generous. We sang no less than 5 hymns. All hymns were sung in a dry, slow manner. The sermon seemed uninspired, barely prepared, and was presented with no sense of conviction. It felt like we were in church for three hours. We were in church for about 70 minutes.

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