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In 2011, Beck’s decided to commission a large number of “independent thinkers” from a variety of artistic disciplines. Each artist is asked to create interactive pieces, which are then displayed within or on large green cubes scattered throughout cities around the world. Passerby’s can fully experience the art with the aid of a mobile app. Wired magazine calls it “the world’s first global networked augmented reality gallery.” This week’s films are profiles of three of the artists selected.

1. Reed + Rader

2. Shaniqwa Jarvis

3. Bompass & Parr

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